When we launch, what we're launching, how the waitlist works, what the fabric is made of, and whether we're going to spam your inbox. Short answers. No filler.
Zaflick is a premium athleisure brand designed for Gen Z India. We build pieces engineered for how you actually live — gym at 6am, work at 10, rooftop at 8 — with no outfit change in between. Based in Hyderabad, launching in 2026 with a line of five signature pieces.
We're launching in 2026. The exact drop date is shared with waitlist members first — Inner Circle members (the first 500 signups) get the earliest access, followed by Early Adopters, then the wider community. Sign up to be notified.
Zaflick is built for Gen Z and younger millennials in India — urban, fitness-aware, style-conscious people who spend 40 to 60 percent of their day in athleisure and refuse to compromise on how it looks, moves, or lasts. If you want pieces that transition from gym to cafe to evening without looking like gym clothes, that's us.
The launch line is five signature pieces: cargo joggers (ZF-J01), an oversized panel-print tee (ZF-T01), high-rise paneled leggings (ZF-L01), a printed sports bra (ZF-B01), and a racerback tank (ZF-K01). Small line, on purpose — each piece engineered to wear across multiple settings in a single day.
Three things. One — we solved pilling, the number one complaint with athleisure in India, using high-twist yarn, anti-pill rPET blends, and Martindale-tested fabric (read more in our pilling post). Two — we designed to look like fashion, not gymwear, so the pieces work past the studio. Three — we don't pretend to be performance-first or streetwear-first. We're built for the 14-hour day, which is a category by itself.
The Inner Circle — our first 500 waitlist signups — gets 20% off at launch, first access before public release, a direct founder line for feedback on designs and colorways, and their name on the Founding 500 page on zaflick.com. It's the most valuable tier we'll ever offer and it closes at 500.
500. Once we hit 500 signups, the Inner Circle closes permanently. After that, new signups move into the Early Adopters tier (first 1,000) and then the wider community.
Our fabrics are engineered for real-world wear — high-twist yarns that resist pilling, recycled polyester (rPET) blends for the long-run pieces, and four-way stretch constructions for the leggings and bra. Eco-friendly materials are the starting point, not a feature. We test against Martindale abrasion cycles and wash-recovery before a fabric makes it into the line.
Hyderabad, India. The brand, the design, and the founder are all based here. We source and manufacture locally wherever possible. More on the about page.
Go to the homepage and drop your email in the waitlist form. That's it — no phone number, no social login, no password. You'll get a confirmation email, and you're in.
By email only. You'll get occasional updates — behind-the-scenes from the studio, colorway reveals, Inner Circle polls, and the launch announcement. We don't sell your email, we don't SMS you, and you can unsubscribe from every email with one click.
We're on track for a 2026 launch. Inner Circle members will receive pre-launch previews — fabric swatches, final sketches, and colorway polls — roughly four to six weeks before the public drop. The launch is staggered: Inner Circle first, then Early Adopters 48 hours later, then the rest.