For press inquiries, partnership opportunities, and media kit requests. Everything you need to write, record, or talk about ZAFLICK — in one place.
ZAFLICK is a premium athleisure brand designed for Gen Z and young millennial India. Our brief is narrow on purpose: build pieces engineered to wear across a full 14-hour day — gym, work, cafe, evening — without changing outfits once. The line launches in 2026 with five signature pieces. The tagline: The New Standard.
Gen Z in India spends roughly 40 to 60 percent of their waking hours in athleisure. Existing brands either lean too performance-heavy (built for the gym, not the cafe), too streetwear-led (built for the cafe, not the workout), or simply import silhouettes from the US market that don't account for Indian climate, body types, or daily rhythms. ZAFLICK exists in that gap.
Five launch SKUs: cargo joggers, oversized panel-print tee, high-rise paneled leggings, a printed medium-support sports bra, and a racerback tank. Engineered with high-twist pilling-resistant yarn, rPET blends, and four-way stretch. Every fabric is tested against Martindale abrasion cycles before going into production.
Rahul Dunna — Founder. Data scientist and IIM alumni based in Hyderabad. Started ZAFLICK after spending years analyzing consumer behavior data that consistently showed the gap between how Gen Z dresses and what the industry sells them.
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